A website is every businesses’ shop window so why do so many companies still use stock images? You know the sort – people with perfect hair, perfect teeth, perfect smiles and perfect suits greeting each other at a perfectly generic office space.
Research shows it takes potential customers less than a second to form their opinion of your business so in a world where we are constantly online, corporate photography has to immediately communicate your brand’s ethos and style which stock images can never do.
“Promoting your business using stock images is like Primark putting Gucci outfits on their mannequins in the shop window.” Corporate photographer Bristol, James Hacker explains. “It doesn’t reflect the product that is being sold meaning customers leave – and worse they feel disappointed.”
So if you use images on your website of people clearly engaged with your business having a great time – customers will be attracted because they will want to join that party.
Bristol based Portland Brown serviced apartments launched in 2005. Just ten years later they have established themselves as one of the best companies looking after high quality apartments across Bristol and London.
Hacker has worked with the business for a number of years helping develop their online images to reflect the company’s brand. Portland Brown sell a high end hospitality service so the images need to be personal, welcoming, friendly, engaging, classic and fresh.
“When I photographed the Bristol team for a group employee shot at The Lazy Dog pub, I could tell it was going to be fun when the Jager and champagne came out at 10am.” Bristol photographer Hacker explains. “That’s certainly one way to relax your employees!”
On each shoot, Hacker visits Portland Brown’s offices and apartments in Bristol and London taking all the necessary equipment with him. During the shoots he has captured classic head shots of employees, employee group shots, portraits of staff at work and interiors so the company build an image bank to use online, in promotional material and even for a desk calendar sent out to clients at the start of the new year. Hacker also added graphics to some of the images to add an extra dimension.
Hacker’s strength is photographing people – making them feel relaxed and getting the best out of them, especially when the Jagermeister and champagne is flowing.
Business is all about people and if you are looking for engaging photographs that show your company as a welcome and friendly place to do business, Hacker is your man.