Our world is becoming more digital, but there is a growing technology skills gap in the UK. Increasingly employers in any sector are looking for candidates with technical skills - even if it's something simple like social media. But the education system hasn't quite caught up so candidates are entering the job market, without having had the opportunity to formally learn these skills.
And the problem isn't just exclusive to graduates. People of any age applying for jobs are also expected to demonstrate technical skills which perhaps they've had even less opportunity to formally learn.
Step on the scene, Nology. They've developed a new solution to bridge the tech skills shortage and provide innovative and exciting job opportunities. The solution is a 12 week technology conversion course. The course is designed to empower businesses and candidates in every sector to embrace the technology that will drive growth and opportunity.
Nology approached DNA - a specialist requirement agency in Bristol, to build a website to promote their 'tech revolution'. The brief was to reflect the brand's strapline: 'Talent in technicolour'.
DNA have a strong relationship with Hacker having used him to shoot portrait photography for their clients' websites for a number of years. Hacker enjoys working with agencies because the shoots tend to be more creative, giving him the chance to use his wide range of photography skills - from developing the brief to lighting set up and post-production.
The brief for the Nology shoot was to photograph black and white portraits of young people, promoting diversity. In post production the shots would be overlaid with swirling ink.
Hacker developed the ideas DNA had sent to him, working out how to set up the studio to create portraits that would work for the client to use on their website, social media campaigns, as prints to hang up in their training centre and to print for promotional materials to use at events like trade fairs.
The shoot took place in Hacker's studio, just off Gloucester Road in Bristol with models booked by the client from Mustard Model Agency, also in Bristol.
Hacker set up lighting to create sharp shadows on the subjects shot against white backgrounds.
"At one stage we experimented with using props to represent technology - like a drone, but we soon realised it wasn't going to work. Instead, we decided the photographs would be more engaging if they were simple portraits." explains Hacker.
When the day shoot was complete, Hacker selected the best photographs from the shoot and graded them before sending them on to DNA to incorporate into the website and marketing campaign for Nology.